Your blog plan and structure

A disgracefully quick post about writing, structure and how your blog post should look on the page. It's worth keeping this simple structure in mind if you want to appeal to a broad audience.

I'll flesh out each section during the next few updates. But this will highlight the rules of engagement - if you like.

Planning and structuring your blog post

·         Write the headline – with keywords in mind.

·         Write the first par summary. The first paragraph should summarise what the article is about and should also include primary and secondary keywords. It’s crucial the first par has the hook that will entice people to read on.

·         Write notes on the key points. Write key points of what you want to express and then build your article around those points, making sure you include keywords.

·         Write each par.  Fill out the gaps with the above points. Once you’ve reached this stage the article often writes itself.

·         Other aspects of blog structure

§  Cross heads – with keywords

§  Calls to action

§  Images

§  Videos

§  Comments

§  Contact details

§  Linkbuilding with other writers and bloggers