§ A well-maintained blog, in terms of
SEO and timely content, is one of the most effective ways to capitalise on the
benefits of real-time visibility in a search and social world.
§ A combination of a timely, popular
blog and a wide group of followers and friends in networks is one of the
quickest ways to get published and distributed.
§ Communities of interest are created through the comments on your blog.
§ Blog posts and articles can be shared
in real-time via links, likes, retweets Google+ and LinkedIn shares, among other types
of shares. Frequency and timeliness of blog posts and news updates indicate to
a person and a search engine that the blog has a live presence, is relevant to
the moment, and is fresh.
§ A well-maintained and trusted blog
can go from published post to live in Google search results in as little as one
minute.
§ Overall, blogs serve as a method of
delivering your messages quickly and in real-time to your audience. Whether you
are providing fast news, sporadic updates, full-length articles, or instant
updates to your audience, a blog should be fundamental to every content
strategy.
